Value and Class

One problem with many “conservative” critiques of media messages is that they grapple too much with the content of what is being sent. It is clear that most media messages utilizing sexual imagery, for example, exist simply to sell products, and once understood in this light the idea of trying to figure out whether this or that message is true or good for you becomes an exercise in silliness. It becomes clear that it is a waste of time to be receiving those messages in the first place. That is, it is typically much more useful to interpret a message in a “class ontogenic” sense - that is, to understand how it came about or why it is in your space in terms of its membership in a broader group of messages, and as a policy measure what simple action(s) to take to prevent or replace them in the future if an analysis of their origination makes it clear that they probably are not going to add to your long-term well-being.

In a commercial sense, most people have little of true value to offer.


 
 
 

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